WE HELP BRANDS CONNECT

to FATHERHOOD and FAMILIES

Life of Dad is the worldwide

leader in advertising to dads

HOW WE WORK

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Life of Dad’s creative and video teams work with brands to craft original, custom campaigns

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We activate our 7 million + Facebook followers and 700K + Instagram followers

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The most engaging parenting brand in the world amplifies your message, product, or service

AWARDS

2017 Cannes Silver Lion Award

for Promo & Activation - Co-Creation and User Generated Content for the Cheerios Challenge.

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AUDIENCE

7,000,000

Facebook Followers

100+ MILLION

Monthly Impresssions

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HOW TO WORK WITH US

Editorial
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EDITORIAL

Life of Dad's in-house editorial team works with brands and agencies to craft custom content and social posts that are designed for sharing.

Our branded content ranges from humorous to inspirational, and comes in various formats including quizzes, infographics, reviews, and personal storytelling.  custom social posts are written in an authentic voice that inspires consumers to share.

Twitter Parties

Life of Dad connects daily with an audience of real parents on Twitter that are always ready for a good conversation.  We host weekly #LifeofDad chats in addition to our branded Twitter parties, some reaching well over 40 million impressions.

Facebook Contests

Featuring a format which we created, Life of Dad Facebook page followers always engage in our branded Facebook contests.  Whether it is photo or comment driven, these activations will always deliver

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VIDEO

The advertising possibilities are endless when we're talking about Life of Dad's original video content.  Our dedicated team of producers and editors want to create the perfect content for you!

What memes featuring influencers from around the country?  We've got you covered.  How about a professional video launching your new product? Done.

We create GIFs, Boomerangs, Facebook LIVE stunts, Instagram Stories, and montage videos of dads singing Disney Classics.

 

We might even invent another trend like the Dadchelor Party or the Romp Dad just for you.

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PHOTOS & GRAPHICS

Are you looking for a compelling and unique product photo that people would have a reason to like and share?  Our team of influencers and photographers has your back.  Whether its a hero shot, a dad dunking in Khakis, Cheetos art, and infographic, or your product being featured in an artistic style, the Life of Dad Team can create the perfect images for your Instagram or Pinterest campaign.

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PODCASTS

Our premier podcast, The Life of Dad Show, has featured numerous celebrities, including LeBron James, Tony Hawk, Shaquille O'Neal, Mark Hamill, Eli Manning, Jim Gaffigan, Ice Cube, Weird Al Yankovic, John Elway, and many more.

Additionally, our podcast network features over forty parenting-focused shows with a library containing over 5,000 episodes.  Advertising options are available for all.

COMMUNITY

Life of Dad hosts the largest community of dads around the world on our website, social media channels, and 20+ Facebook groups.

Leading groups of dads in specific categories such as Expectant Dads, Single Dads, Sports Dads, Geek Dads, and DIY Dads, Life of Dad has a deep connection with millions of fathersdads across the globe.  

We’re proud to be helping dads everywhere navigate their journey through fatherhood. 

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PARTNERS

1-zeno
2-edelman
3-mbooth
4-ketchum
5-rfbinder
6-hunter
7-rhythm1
8-citizenrelations
9-mslgroup
10-webershandwik
11-mirium
12-coynerpr

PAST CLIENTS

6-cheerios
7-dove
8-cannon
9-disney
10-pandg
1-frito-lay
2-robittusin
3-lee
4-bose
5-sears
11-nintendo
12-kind
13-honda
14-barilla
15-starbucks
16-oldspice
17-dunkin
18-marvel
19-capitalone
20-michelin
21-autozone
22-uscellular
23-kia
24-wendys
30-starwars
25-pampers
26-lowes
27-applebees
28-exxon
29-folgers
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SUCCESS

Life of Dad wants to help make your next marketing initiative or product launch a huge success. Please review our case studies to find out more information on our most recent activations.

GET STARTED